Nocturnal Imports


Boys Don't Cry

Boys Don’t Cry opened in March 2018 in New York City’s Lower East Side Neighborhood. Envisioned as an “elevated dive” bar, Boys was created as neighborhood watering hole; a place for locals to interact & create. As one of those “only in NYC” establishments, Boys routinely hosts fashion designers, artists, professional athletes, and various creatives. Over the last two years, Boys has partnered with a host of local breweries, distilleries, wineries, chefs, restaurants, artists & brands to create signature products under the Boys Don’t Cry brand.